Our Story

ABOUT US

Valley Pride Ag > About

Supply

Chain

Specialists

Valley Pride Ag Company is a supply chain company and exporter of food ingredients from California. We specialize in California Almonds and support who we believe are the finest almond growers, huller/shellers, and packers in California. We don’t want to be the biggest – we want to be the best. The best service, the best information, and the best value. We want to be connected more than just transactionally to the products we sell and export. We We have expertise in the supply chain of each product all the way back to the farm and understand the demands of everchanging, everimproving, customers.

OUR SUPPLY CHAIN LOGISTICS SERVICE: It includes working in close nexus and proximity with our local growers in obtaining and enabling them to market their finished goods better along with coordinating the most cost effective and efficient logistics service that would assist our grower packers to be able to move the product throughout the North America, Mexico, Europe, Middle East and Far east. We also work in tandem with Most of the leading ship lines and freight forwarders that gives us better opportunity to be able to supply our premium quality california almonds to a very diversified and globalized customer groups.

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The Openfield Timeline

1998

The Beginning

Start of Commodities Sourcing and Start of Farming Operation.

2013

Formation

Formation of Valley Pride Ag Company.

2014

Processing Plant

Purchase of Asset for VP Processing Plant.

2019

New Processing Plant

Valley Pride Processing: Building a new Processing Plant on an Orchard in Madera. CA.

SUNNY TOOR

Chief Executive Officer

Born in Punjab, India, and raised in California, I come from a family deeply rooted in agriculture. Upon moving to the Golden State, my parents, former farmers in India, naturally gravitated towards farming, a tradition that continues to shape our lives and values.

With a Bachelor's degree in Mechanical Engineering and a Master's in Business Administration, I began my career in India, managing the sourcing and marketing of petrochemical ingredients and paints. This early experience in global trade laid the foundation for a diverse career in the agricultural sector.

I later joined Olam, where I had the opportunity to work across multiple continents. In Ivory Coast, I managed the sourcing of coffee and cocoa, and in Canada, I gained valuable insights into agricultural and investment banking. My time at Olam culminated in helping establish their North American operations for cashews, peanuts, and pecans.

Eventually, I returned to California’s San Joaquin Valley, where my passion for agriculture and business found its true home. Partnering with James Blocker, I led the development of Olam’s almond sourcing and marketing division before co-founding Valley Pride.

Today, I leverage my global expertise and deep appreciation for farming to connect California’s agricultural products with markets around the world.

JAMES BLOCKER

Chief Operations Officer

Raised in the heart of California’s Central Valley, I grew up in Clovis, a community deeply connected to agriculture. My family’s farming roots run deep, with my great-grandfather having moved from Texas to start farming near Pixley. While he eventually retired in Fresno, the farming legacy continued through my uncle, one of Kern County’s early almond growers.

My passion for agriculture led me to earn a degree in Agricultural Economics from CSU Fresno, setting the stage for a career in agribusiness. I began with Cargill’s Animal Nutrition division in Stockton, managing the trade and logistics of corn byproducts, animal proteins, and fats across nine feed mills throughout the Western U.S.

I then transitioned to a role with a firm specializing in commodity trading and marketing for the dairy industry, which broadened my understanding of various agricultural markets. My final experience in trading was with Olam, where I contributed to a tenfold growth in the company’s almond trading operations.

As a true "son of the soil," I take pride in marketing California’s premium agricultural products with integrity and transparency, ensuring value for all stakeholders involved.

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